Millenial Tropic

The sicilian roots of Dolce&Gabbana seem to be an endless inspiration for the italian duo, who has found and established a defined style for the brand.

The spanish influence on Sicily, the sea, the traditional italian food and the catholic virgins are the source of those core brand values, and they’re just good enough.
It is a fun, strange combination where the “Mamma” figure is always represented by the very feminine and sensual lace, and reinforced with the embroidered and shiny beaded virgins.
The pasta, gelato, pizza and pomodoro have a leading role in the collection, printed on the dresses, the jackets and the head pieces.
Even the fish from the sea, the glasses and the olive oil are captured on the clothes, and this tradition meets the millennial introduction that Domenico and Stefano are trying to convey towards the new generations, always looking for something aspirational and close to luxury to wear, with the logo T’s, the sweatshirts, the jeans, the appealing crowns and the sunglasses that are always a fashion statement.
The transition that D&G aimed for at their runway is still far from the metamorphosis that fashion will soon have to go through, in order to get to the digital millennials who naturally find the traditional runway, obsolete.
Milan and Paris are still struggling to keep its fashion traditions. Even when the collections and the ambiance change and develop into a living thing, the first stage is still the runway and the power houses have yet to find another perfect display for their work.

 

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