Athleisure at its best

Alexander Wang has been considered the prince of NY fashion.

With his eponymous label and with collaborations, the man leaves a indelible trademark on everything he touches.
Adidas, considering the fact that for the last years athletic gear mixed with casual everyday wear has been on the rise, snatched him for a new capsule, with a twist.

Yesteday, Madonna and her family were wearing the clothes created by Wang at his show in NYFW, and there even was a way to get yours, around New York City. Obviously, it was meant to be seen by all, accesible to a very few, since the caravan would be constantly moving and people had to catch up with it.
The trick that has everyone talking: The threefold and the stripes are upside down.
Adidas has twisted its worldly known logo for Alexander Wang.
And there’s a weird, abstract video that shows pieces of confidentiality documents, and email prints, to tease the launch of the campaign which is far from a surprise since he got the Ciccones to wear it.

Watch it here: Alexander Wang by Adidas

Victory travels in LV trunks

The Webb Ellis cup, the trophy for the Rugby Championship has received the Louis Vuitton treatment as the Soccer World Cup has for some years now. 

It will be delivered in a special designed Louis Vuitton trunk.

The new showcase for the cup with the motto: Victory travels in Louis Vuitton, was presented today.

  

Imagen

En el pasado…

What’s all about