Michele’s 70’s

I must confess that I believe that the picking of Alessandro Michele as Creative Director of Gucci was an incredibly bold move.
The man has been working on the brand for a long time, and yet he was a complete unknown in the fashion circuit.
He is, undoubtedly, a talented mind. And yet, I do not understand his aim. I don’t believe it is clear.
Then again, the values of Gucci have always been a little ambiguous, creating space enough for the creative directors to go the way they feel like.

This is the introduction to a Spring Summer 2017 collection that I just don’t get.

It is very seventies meets amish-chinese inspired, if there’s such thing.
The textures are all over the place, from metallic colorful frills and sheer flowy fabric, to something like plastic turned into a pink dress.
Very far from the NY pastel palette, Milan is going full vibrant color and making a stronger statement. Let’s see what Paris brings.

Gucci’s Florence

Remember Florence Welch wearing that 70’s boho-chic Gucci dress at the Grammy Awards? The soft pink one, with stars and flowers, with the shiny embellishments?

Yes, I’m sure you remember, as you could easily know that it was an Alessandro Michele’s creation. And as once Florence was the muse for Karl Lagerfeld, she is now the unofficial Michele’s muse, as she will be the italian brand watches’ ambassador.

And Michele has started to design the costumes for the Florence + The Machine tour “How Beautiful”, set to begin at some point this year.

Check some of the drawings.

Grammy’s Fashion

Fashion at the Grammys usually goes a little crazy, ‘cause it’s all about the music and it can get alternative and different to the rest of the Award Ceremonies.

That means that a lot of what you see is plain horrible. And the rest gets it right.

Taylor Swift in Atelier Versace, getting it right, baring abs and getting bright color blocking just right, with the new bob.

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Selena Gomez in a Calvin Klein bright blue gown, with cut outs. This girl still has a lot to learn about not looking like her mother and trying something that’s really for her, but this dress was  good choice.

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Adele went for a black Givenchy and I believe it was a right choice. Maybe not really daring, but good.

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Florence Welch wearing Gucci. And as I saw her, I definitely understood Alessandro Michele’s target. People like Florence. I wouldn’t wear that boho chic dress, with the flounces and the shiny stars and ribbons, but it is totally Florence, and now I get it.

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And Kacey Musgrave, wearing Armani Privé in such a wonderful way. This is just a perfect red carpet gown.

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A new Gucci

Here’s the first ad of the very first campaign since Alessandro Michele took Gucci under its direction.

This is the latest bet of Kering to push Gucci sales and bring the brand back to the mind of luxury consumers.

The ad is pretty different to what we’re used to, but then again so are the clothes.

So let’s see how it goes.

  

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