Athleisure at its best

Alexander Wang has been considered the prince of NY fashion.

With his eponymous label and with collaborations, the man leaves a indelible trademark on everything he touches.
Adidas, considering the fact that for the last years athletic gear mixed with casual everyday wear has been on the rise, snatched him for a new capsule, with a twist.

Yesteday, Madonna and her family were wearing the clothes created by Wang at his show in NYFW, and there even was a way to get yours, around New York City. Obviously, it was meant to be seen by all, accesible to a very few, since the caravan would be constantly moving and people had to catch up with it.
The trick that has everyone talking: The threefold and the stripes are upside down.
Adidas has twisted its worldly known logo for Alexander Wang.
And there’s a weird, abstract video that shows pieces of confidentiality documents, and email prints, to tease the launch of the campaign which is far from a surprise since he got the Ciccones to wear it.

Watch it here: Alexander Wang by Adidas

En el pasado…

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