LV Parfum

After a long, looong time, and several misguided announces, Louis Vuitton finally will have its essence. They have taken their time, researching the best parfumeurs in France to get this one just right.

The household that Jacques Cavallier Belletrud represents is an old perfume household that had been on hiatus for over 70 years, and now will see the light again as it makes LV’s first ever fragance.

Check out the introduction

Lv Introduces



Forever Chanel

Here’s the video “Once and Forever” directed by Karl Lagerfeld featuring the always bitch-resting-face Kristen Stewart, as an actress about to make a movie about Coco Chanel.

Once and Forever

Geraldine Chaplin is Coco also, but in her older years


Givenchy’s fashion mash up

Are you ready to see some DonatellaVersace Versace on a Givenchy ad?

Well, you won’t see her just yet, in the teaser for the long awaited Givenchy campaign featuring non other that the creative director of Versace.

Let’s keep in mind that although Givenchy is a French maison, Ricardo Tisci sticks by his Italian roots.

They are playing with us. Get ready, I’m pretty sure we’ll see this video in full length and glory in a week.

Givenchy ad


The artist is absent

YOOX has unveiled “The Artist is Absent: A short film on Martin Margiela”

The Belgian creator of one of the edgiest fashion Maisons is portrayed and explained by som elf the greatest fashion names as Suzy Menkes, Jean Paul Gaultier and Raf Simmons. 

The Artist is Absent


Rihanna for Dior

As I told you, the video for the latest Dior campaign, creature get Rihanna has officially been posted in

Photographed and directed by Steven Klein, the video also contains an unveiled Rihanna song, presumably coming in her eighth album, still unnamed.

The Secret Garden shows Rihanna in all kinds of beautiful Dior clothes running around in an eerie Palais De Versailles.

Check it out

Rihanna for Dior


Secret Garden IV: teaser

Rihanna happens to be the first “dark colored skin” woman to ever be in a Dior Campaign. But she was chosen due to her fashion choices, and her ability to pull off almost everything she puts on.

Steven Klein photographed the campaign at Palais de Versailles, which will finally drop on May 18th. And of course, there’s a video, but we won’t be able to see it until next week. So we have the teaser for what’s to come


Wang for H&M

There’s been a lot of talk about the latest H&M collab with Alexander Wang.
I’ve seen most of the collection, and it’s very sporty, almost too sporty.
Ant now of course, there’s a video to support the campaign. And it’s Mission impossible meets the Hunger Games kind of thing.
See it for yourself

Aexander Wang for H&M


I tell stories

Check out this new ad for Montblanc featuring Hugh Jackman.
I just love the ability of luxury brands to really create stories around their icon products.


Like falling in love… With Vuitton

As. Follow up to her ad campaign, Michelle Williams is featured in a video, where she talks about falling in love with her roles for the movies she’s been in, and how it’s similar to falling in love with the marvelous Soft leather Lock It bag.
She’s looking as perfect as she did in the pictures, and the bag is just something that completes that cute, girlie, elegant ambience.


Louis Vuitton Emprise: Haute Jewelry

For the ones that don’t know it, Louis Vuitton has had several jewelry and fine watches collections for a long time.
Emprise happens to be one of the finest, more luxurious one. This line started with the squared watches, and then some jewels with the LV trademark flowers.
At the Haute couture week in Paris, Louis Vuitton launched the newest line for Emprise, and it looks like it’s going to be out of this world.
Just take a look at the video, inspired in architectural lines from Paris (and architecture has always been important for the French brand), a heavy amount of concentric circles, and the LV legacy trunk.


Anteriores Entradas antiguas

En el pasado…

What’s all about